The Kootenay ICE will donate 100 per cent of door proceeds from one home game this season to the Cranbrook Mental Health association.
This from the franchise’s new owner and governor Greg Fettes who says his family has personally been affected by mental health.
Fettes, who lives in Winnipeg, says he knew he was going to create a relationship with the East Kootenay but admits he didn’t think it would happen so quickly.
He explains because of that they need to step up and be a positive influence in the community.
The new owner hopes the club, as a community ambassador, can help remove the stigma away from mental health with initiatives like the one they have planned.
Fettes and his wife focus on helping children four to 12 years old who suffer from mental health issues.
However, he points out one of the big issues is the stigma sitting with parents.He explains parents don’t want to take their kid to get treatment because then they have to admit their child has a mental health problem.
Fettes says the kid certainly cannot take themselves to the doctor.
The specific game for the fundraiser will be announced at a future date along with more details and promotion.
– ICE owner Greg Fettes
– Josh Hoffman