Minister of Jobs, Tourism and Skills Training Shirley Bond, who was in Cranbrook Tuesday, made the announcement.
The money is expected to help promote regional hiking and biking trails, camping/RV sites, backcountry lodges, golf courses and snowmobiling routes.
Bond told the audience at a breakfast event organized by the Cranbrook Chamber of Commerce Tuesday morning that parties stopping at Kootenay Rockies Visitor Centres jumped 8.3% over the last year.
She adds accommodation usage in the East Kootenay/Fernie area is up 10.5% during the same time.
The Minister credits DestinationBC for their marketing strategy.
She adds the really good news is the numbers are starting to stretch year round, not just during the ski seasons and shoulder season numbers are increasing too.
Bond suggests tourists are starting to move British Columbia to the top of their travel lists.
The funding comes from Destination BC’S Co-op Marketing Partnerships Program and is expected to support a number of projects in several communities through the province.
– BC Minister of Jobs, Tourism and Skills Training Shirley Bond
– Josh Hoffman