The General Manager of the Kootenay ICE says momentum from the business community will help push the club to their season ticket goals.
The Ice released results from their Drive to 25 campaign Tuesday, which saw 1,713 season tickets sold in a month and a half, about 800 short of their 2,500 seat goal.
President and General Manager with the club Matt Cockell says staff will continue to reach out to the community in the run-up to the upcoming WHL season.
“I feel its a real important target for our players and from a fan experience perspective,” Cockell says. “Our job as we’ve said all along is to try and enable participation, so we’re going to regroup and continue to find ways to get out into the community.”
He says 2,500 season seats ensures the building is at least half-full each game.
“That’s really important as well from a fan experience perspective,” Cockell says. “No matter what we do, if the building doesn’t feel like there’s some energy from the community, its never going to take on the life that we are hoping to create and really looking forward to the community embracing the idea of creating an event and working really hard to make that event really special.”
Cockell says he wants Cranbrook involved as much as possible and feels season ticket holders will help accomplish that.
– Kootenay ICE President and General Manager, Matt Cockell
– Jeff Johnson